How to use the Etsy Export tool to set up your new WowThankYou shop effectively
How to make the best from your newly uploaded Etsy shop
It might be
tempting to leave your newly uploaded shop as an exact mirror to your Etsy shop,
but here are few ideas to help you to leverage your newly created WowThankYou
shop.
Product name
Review your
product name and decide whether your existing Etsy product name is the best one
you can use in your new WowThankYou shop. Put the most important description of
your product first. You can also take this opportunity to research your
keywords again and decide that perhaps it can be amended. Use your keyword (3-4
words) as a product title and don't forget to weave it naturally into your
product description (this is how search engines find you). The product name length
is about 50-60 characters, any longer and the search engines will not display
it.
Product Descriptions
Review your
product descriptions. Perhaps you’ve set up your original Etsy shop a while
back and the product description could do with a little bit of tidy up? Does it
still describe the product as best as it can?
I would recommend
to have around 200 word long product description to help your product become
more visible to the search engines and to build trust with potential
customers.
Ideally, don't
just leave your existing Etsy product descriptions. Instead, think creatively
how you can maximise your exposure across your online presence by choosing
a slightly different description or name for your product.
Product Photos
Your product
photos will transfer as part of your file and automatically resize to fit your
new WowThankYou shop. But it’s always worth
checking that the photo still represents the product at it’s best. Make sure
you have a clear picture of your product taken in daylight, that the product is nicely styled and edited.
You can also add more product photos, as your WowThankYou shop has unlimited
products and photos storage.
Shop Categories
Your product
categories, unfortunately, won’t import from Etsy and this is because Etsy has
different categories structure to WowThankYou.
This gives you
the opportunity to utilise different categories to the ones you are currently
using on Etsy to give you more exposure across your online presence. Use all
categories and themes, that fit your product (the trick is to spread your
products across different categories that apply to your product, to make your
shop more visible across WowThankYou)
Consider
whether you need your own shop categories (this is a good practice for large
shops)
Postage & Packaging
The P&P
doesn’t automatically import from your Etsy shop, as the P&P structure is
different from your WowThankYou shop. To add P&P to your product, you need to
first set up your master P&P in your main shop admin panel.
By default the
P&P is set to £2.95 with 3 days delivery window. This is just a suggestion,
so feel free to amend this to suit your products. If you have a different types
of products, you can also set up several different types of P&P and then
allocate the appropriate P&P to each product. This is a great option if you
for example sell heavy products (e.g. frames, furniture) that require specialist
postage and another group of product that is light (e.g greeting cards) that
can have free or low P&P cost. There are many variations to how you can set
up your P&P, including
UK shipping
International
Shipping
Length of
delivery
Standard
P&P or upgrade at a cost
Different cost
for 1st, 2nd or next day delivery
Free P&P (e.g for a group of products)
Once you have
your master P&P set up, go to each product and choose which type of P&P
you would like to use.
If you need to
change your P&P, just change the main master P&P and the website system
updates this automatically for each product using this type of P&P.
Product variations
Your product
variations will be imported from your Etsy shop, but it’s worth checking each
item to make sure that the variations still apply to your products in your WowThankYou
shop.
You will also
need to check the quantity available for each product variation, as this might
not be automatically transferred.
Product Tags
Your product tags
will be imported as part of your Etsy shop file. Do check that that all of these
still apply to your products in your new WowThankYou shop.
Add as many
tags as you want to. The total is 15 and it's advisable to use all! These are
the keywords that customers use to find your products once they are on
WowThankYou website.
You can also
use the material tag, which works as a searchable keyword too.
Product quantity
Check that you
are happy with the product quantity displayed on each product, especially if
you are splitting your stock between the two marketplaces.
And finally…
Make sure your
product light bulb is switched on to make your product visible online!
Hope you find
the process of populating your new WowThankYou shop with our Etsy import and
export tool easy to follow and set up.