Tell us about your business. When, why and how did it come
about? What was the first item you made and was it for a special occasion?
I have always had a passion for paper and enjoyed crafting, scrapbooking and so
on. I completed in IT degree in 2006 and wanted to use what I’d learned in a
creative way and so I began making cards for friends and family; they were a
huge success and so ‘We ♥ Cards’ was born!
Describe your product range
I design and make two main types of card – a word type where I combine various
phrases that relate to the special occasion in an aesthetic way and a cut type,
where I create and cut a design onto card. All my cards are created
individually for the occasion and the recipient. More recently I’ve been making
personalised bags, tshirts, pencil cases etc too.
Where do you make your products (home, studio etc.)?
I have a studio at home where I design and make my creations!
Is this your full-time job, or do you have other employment?
I have a full time job – so We ♥ Cards is a part time creative
Where do you draw inspiration from for your designs and
I’m inspired by a whole range of things, maybe a colour combination in the
garden or a motivational quote that I’ve read.
Where do you source your materials?
I ensure that all the paper and card I use is manufactured in Great Britain and
I also source some paper from a local resource exchange. This is where
companies donate products that they no longer need for recycling and reuse.
What do your friends and family think of your business and
products? Do you take ideas from them as well?
My family and friends love what I do and often suggest ideas for new products.
My daughter lives in Paris so she translated my item descriptions for me!
Is your business ‘just you’, or have you got a team of
helpers that you can call on?
My business is mainly just me but I do outsource some things to a VA such as
some social media, my web design, copy writing and newsletters, etc. Otherwise
there just wouldn’t be enough hours in the week to do everything!
Have you made good friends and contacts within the wider
crafting community? Do you attend craft fairs? Where can we see you over the
I have attended craft fairs in the past but because my cards are all
personalised individually I find that selling online works much better for me.
I have good friends and contacts in various women’s networking groups that I
belong to, we support each other and share marketing tips and business ideas.
How is business?
Business is brilliant at the moment, I’ve just had my best month ever!
How do you promote your work? Is it purely online, or do you
attend shows/exhibitions, stock stores/galleries etc?
My work is all online and I promote it through my own website, through Facebook
and via several online boutiques. I send out a monthly newsletter with special
offers and discounts for customers and news spreads by recommendation too which
is really encouraging.
Have you had any famous customers? If yes, can you tell us
I don’t think I’ve had any famous customers but my cards do travel far and
wide; over 50% of my cards wing their way to both the US and Australia.
Where would you like your business to be 5 years from now?
I’d like my business to build steadily so that when I retire from my day job it
will keep me busy!
What has been your business highlight so far?
My business highlight has been seeing my customer base grow every month and for
customers to both return again and again plus recommend me to others. Every
time I get a positive review or a ‘thank you’ email it really makes my day and
I feel that the joy my cards bring to their recipients is amazing. One
lady said the card I designed for her daughters 21st birthday made her
daughter cry it was so special!
What one piece of advice would you give to someone looking
to set up a business similar to your own?
I would say that consistent marketing is key.
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