Tea & Chat with We Love Cards

Thursday November 28, 2019

Tell us about your business. When, why and how did it come about? What was the first item you made and was it for a special occasion?

I have always had a passion for paper and enjoyed crafting, scrapbooking and so on. I completed in IT degree in 2006 and wanted to use what I’d learned in a creative way and so I began making cards for friends and family; they were a huge success and so ‘We ♥ Cards’ was born!

Describe your product range

I design and make two main types of card – a word type where I combine various phrases that relate to the special occasion in an aesthetic way and a cut type, where I create and cut a design onto card. All my cards are created individually for the occasion and the recipient. More recently I’ve been making personalised bags, tshirts, pencil cases etc too.

Where do you make your products (home, studio etc.)?

I have a studio at home where I design and make my creations!

Is this your full-time job, or do you have other employment?

I have a full time job – so We ♥ Cards is a part time creative outlet.

Where do you draw inspiration from for your designs and product range?

I’m inspired by a whole range of things, maybe a colour combination in the garden or a motivational quote that I’ve read.

Where do you source your materials?

I ensure that all the paper and card I use is manufactured in Great Britain and I also source some paper from a local resource exchange. This is where companies donate products that they no longer need for recycling and reuse.

What do your friends and family think of your business and products? Do you take ideas from them as well?

My family and friends love what I do and often suggest ideas for new products. My daughter lives in Paris so she translated my item descriptions for me!

Is your business ‘just you’, or have you got a team of helpers that you can call on?

My business is mainly just me but I do outsource some things to a VA such as some social media, my web design, copy writing and newsletters, etc. Otherwise there just wouldn’t be enough hours in the week to do everything!

Have you made good friends and contacts within the wider crafting community? Do you attend craft fairs? Where can we see you over the coming months?

I have attended craft fairs in the past but because my cards are all personalised individually I find that selling online works much better for me. I have good friends and contacts in various women’s networking groups that I belong to, we support each other and share marketing tips and business ideas.

How is business?

Business is brilliant at the moment, I’ve just had my best month ever!

How do you promote your work? Is it purely online, or do you attend shows/exhibitions, stock stores/galleries etc?

My work is all online and I promote it through my own website, through Facebook and via several online boutiques. I send out a monthly newsletter with special offers and discounts for customers and news spreads by recommendation too which is really encouraging.

Have you had any famous customers? If yes, can you tell us more?

I don’t think I’ve had any famous customers but my cards do travel far and wide; over 50% of my cards wing their way to both the US and Australia.

Where would you like your business to be 5 years from now?

I’d like my business to build steadily so that when I retire from my day job it will keep me busy!

What has been your business highlight so far?

My business highlight has been seeing my customer base grow every month and for customers to both return again and again plus recommend me to others. Every time I get a positive review or a ‘thank you’ email it really makes my day and I feel that the joy my cards bring to their recipients is  amazing. One lady said the card I designed for her daughters 21st birthday made her daughter cry it was so special!

What one piece of advice would you give to someone looking to set up a business similar to your own?

I would say that consistent marketing is key.