10 great reasons why start blogging as a handmade business owner

ByWowThankYou

This might seem like a simple question, but if you are in doubt whether or not to start blogging, let me take you through my 10 favourite reasons why you should definitely start!

Blogging is still a great way to promote your handmade business in 2025. A blog lets you share stories about your products, show how you make them, and give tips that your customers might find helpful.

When people search online for handmade items or craft ideas, your blog can help them find your business. Plus, blogging helps you build trust with your audience and shows that you are an expert in what you do.

1. Promote your handmade business

Writing your own craft blog is a great way to promote your handmade business for free.

Yes, it does take time, but if you are just starting, time is probably what you have plenty of, rather than the means to pay for PR or expensive advertisements.

Blogging can promote your handmade business by helping more people find you online and by building trust with your customers. For example, when you write a blog post about how you make your products or share tips on how to use them, people searching for those topics might find your website. If they like what they see, they may visit your shop and buy from you. You can also write posts about the story behind your business, which helps customers feel connected to you and your brand.

Another example is writing gift guides or holiday posts that feature your handmade items, making it easy for shoppers to see how your products can be used as gifts. You can include links to your shop in each blog post, so readers can easily click and buy. Over time, blogging also helps your website show up higher in search results, which means even more people can discover your handmade business.

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2. Test the market

Use your blog to help you make important decisions about where to go next with your handmade ideas. If you’re not sure about sharing a new handmade item, will you be confident to take it to an actual craft fair or a show?

As a handmade business owner, you can test the market with your blogging by writing posts about new product ideas, sharing sneak peeks, or asking your readers for feedback on designs and colors. You can also create polls or surveys in your blog posts to see what your audience likes best.

By checking which blog posts get the most views, comments, or shares, you can learn what your customers are most interested in and use that information to decide what products to make next. This way, blogging helps you understand your market before you spend time and money creating new items.

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3. Get feedback

Use your craft blog to get feedback on new handmade items that aren’t selling as well as you’d hoped. Ask your readers (and potential customers!) for feedback or even get them to vote on different designs.

You will find that questions often result in comments, rather than just a descriptive blog post and you will get your readers engaged in what you are doing.

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4. Launch new products

You don’t want your customers drowning in information on your craft website, so launch new handmade products on your blog.

You have unlimited space for images and to write about them. And people love hearing the story behind the product, how you developed it, created it and what obstacles you overcame on the way.

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5. Become an authority online

Share your craft skills with tutorials and tips to raise your profile online. This could be the perfect way to show that you are a professional and an expert in your niche.

Be careful how you approach this, though. If you are, for example, selling handmade fabric purses, it would defeat the object if you published a step by step tutorial on how to make these. So try to think about something that would compliment what you do, rather then just give away all your trade secrets.

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6. Pre-sell new products

Tell your readers what you’re making or planning to make. This will help to motivate you, but you might also get useful feedback from your readers. And once you launch your new product, you will already have an eager audience waiting to buy.

You can use blogging to pre-sell your new handmade product by creating excitement and giving your audience a sneak peek before the launch. For example, you can write a blog post sharing the inspiration behind your new product, show behind-the-scenes photos or videos of the making process, and talk about what makes it special. You can also ask your readers for feedback on colours or styles, making them feel involved in the creation.

In your blog post, let people know when the product will be available and offer a special pre-order or early bird discount for your loyal readers. Include a sign-up form so interested customers can get updates or be the first to buy when it launches. This way, you build interest and possibly even get sales before your new handmade product officially goes live.

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7. Boost your confidence

Writing about yourself and your craft skills can boost your confidence, which will be useful when you’re selling face-to-face. Selling is an art in itself and most people, especially artistic and craft people, often find it difficult to promote their own products.

By writing about your work, it will become easier to talk about it and you probably won’t even think about it as a ‘sales promotion’.

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8. Engage your potential customers

Your blog can become a really personal online space and is great for engaging potential customers with your brand and also increases the opportunity for selling.

Any potential customer needs about 7 points of contact with you or your handmade business before they buy. But most people, don’t want to be ‘sold to’, so indirectly promoting (e.g. writing your background story about why you do what you do) is the perfect way to engage your potential customer.

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9. Build your own community

Still not convinced why start blogging? Here is another good reason – Building your own community of craft loving followers is invaluable. Follow and comment on other craft or handmade blogs and invite them to read yours.

Other craft people might not be your ‘target audience’, but you never know a painter might need jewellery as a special gift or vice versa. Plus having the support network is invaluable on a personal level and even useful as business networking.

Next time somebody needs a personalised picture print, I know exactly who I would recommend! And people trust recommendation!

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10. Blogging is fun

Most importantly, blogging is great fun! Enjoy the time off from other, more boring aspects of craft marketing to recharge your batteries.

I’m sure there are loads of other reasons why start blogging, so over to you! What’s your favourite reason for blogging? Leave me a comment I read them all!

Originally written on 2 February 2016 and last updated on 7 June 2025